What is affiliate marketing?
Affiliate marketing is a performance based marketing model where third parties promote a business’s products and earn a commission for each sale or lead they generate.
How does affiliate marketing work?
Affiliates share links or promotional content. When a customer clicks the link and completes a purchase, the affiliate earns a percentage of the sale.
Why do ecommerce businesses use affiliate marketing?
It allows them to expand reach without upfront advertising costs, as payment is tied to results rather than impressions.
Who are typical affiliates?
Affiliates include influencers, bloggers, content creators, and comparison websites.
What are the benefits and risks of affiliate marketing?
Benefits include scalable growth and low upfront cost. Risks include lack of control over brand messaging and potential fraud or low quality traffic.