What is lead time in ecommerce?
Lead time is the total time taken from when a customer places an order to when the product is delivered.
Why is lead time important?
Short lead times improve customer satisfaction and increase the likelihood of repeat purchases.
What factors affect lead time?
Production time, supplier performance, shipping distance, and logistics efficiency all influence lead time.
How do businesses measure lead time?
They track average delivery times across orders and may segment by product or region for accuracy.
How can lead time be reduced?
By improving supplier coordination, optimising fulfilment processes, and using faster shipping methods.