What is cart abandonment?
Cart abandonment occurs when a customer adds items to their online basket but leaves without completing the purchase.
Why does cart abandonment happen?
Common reasons include high shipping costs, complicated checkout, lack of trust, and unexpected fees.
Why is cart abandonment important?
It represents lost revenue and highlights friction in the buying process.
How do businesses measure cart abandonment?
By comparing the number of initiated checkouts to completed purchases.
How can businesses reduce cart abandonment?
They simplify checkout, offer guest checkout, display clear pricing, and use retargeting strategies.