What is a payment link?
A payment link is a URL generated by a business which allows a customer to complete a payment through a hosted checkout page. Instead of integrating a full checkout system, the merchant sends the link directly to the customer via email, SMS, or messaging platforms.
How do payment links work?
The business creates a link through its payment provider, specifying the amount and transaction details. The customer clicks the link, is taken to a secure payment page, enters their details, and completes the transaction. The provider processes the payment and notifies the merchant.
Why do businesses use payment links?
They simplify payment collection, especially for remote or manual transactions. They are useful for invoices, one off payments, and businesses without full e-commerce setups.
What are the advantages of payment links?
They are quick to create, require no development work, and support multiple payment methods. They also improve tracking and reduce reliance on manual invoicing processes.
What are the limitations of payment links?
They offer less control over branding and user experience compared to custom checkout pages. There is also some reliance on customers trusting the link and completing payment promptly.