What is a Visa 3D Secure scheme fee?
This is a fee charged for transactions which use Visa’s 3D Secure authentication service. It applies each time an authentication attempt is made.
Why is this fee charged?
It covers the cost of providing the authentication infrastructure and security services which help reduce fraud in online transactions.
When is the fee applied?
It is applied during authentication attempts, including successful verifications and some failed or voided transactions.
How does this fee impact merchants?
It increases transaction costs, though it may reduce fraud losses and chargeback costs, which can offset the expense.
Is using 3D Secure still beneficial despite the fee?
Yes. In many cases, the reduction in fraud and liability shift benefits outweigh the additional cost.