What is PayPal in ecommerce?
PayPal is an online payment platform which allows users to send and receive money electronically without directly sharing card or bank details with merchants.
How does PayPal work at checkout?
Customers select PayPal, log into their account, and approve the payment. PayPal then processes the transaction and transfers funds to the merchant.
Why is PayPal widely used?
It is recognised globally, trusted by consumers, and reduces friction by eliminating the need to enter payment details.
What benefits does PayPal offer merchants?
It increases conversion rates, expands global reach, and provides built in fraud protection tools.
What are the costs of using PayPal?
Merchants pay transaction fees, which can be higher than standard card processing in some regions.