What is the D2C model?
Direct to Consumer refers to a business model where brands sell directly to customers without using intermediaries such as retailers or wholesalers.
Why do brands adopt D2C?
It gives them full control over pricing, branding, customer experience, and data.
How does D2C differ from traditional retail?
Traditional retail relies on third party distributors, while D2C manages the entire journey from production to sale.
What are advantages of D2C?
Higher margins, direct customer relationships, and better data insights.
What challenges exist in D2C?
Customer acquisition costs, logistics management, and handling returns.