What is cost per click?
Cost per click is a pricing model where advertisers pay each time a user clicks on their ad.
Why is CPC important?
It helps measure the cost of driving traffic to a website.
How is CPC calculated?
It is calculated by dividing total ad spend by the number of clicks.
What factors influence CPC?
Competition, targeting, ad quality, and platform algorithms.
How can businesses reduce CPC?
They improve ad relevance, targeting, and quality scores.